What Is Singles Day? : History & Origin

What Is Singles Day? : History & Origin

Emily Schinella Emily Schinella
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November is a super exciting time of the year, not only because it means Christmas is around the corner but also because there are so many super exciting shopping events that take place during this month. With in-store and virtual shopping events like Black Friday, Cyber Monday and the Singles Day Sale, there really is no better time to get things ticked off your Christmas shopping list and perhaps even treat yourself to a goodie or two. 

While everyone is probably familiar with major sales events like Black Friday, Cyber Monday and Click Frenzy, a lot of you are probably wondering what is Singles Day? Read on as we unpack everything that there is to know about this major shopping event and how you can score some of the best jewellery and watch deals right here at Shiels! 

What Is Singles Day | Overview

Overview:

What Is Singles Day?

So, what is Singles Day and where did it originate? 

Also known as 'Double 11', Singles Day originated in China as a day that celebrates singlehood in the same way that Valentine's Day celebrates coupled-up people. Celebrated on November 11th as the '11/11' features four ones each representing single individuals. Originally spawned as an anti-Valentine's holiday, the event has since transformed into a much more positive day that celebrates people's independence. People who celebrate it will use the holiday as a chance to take part in fun activities such as blind dates and speed dating, going out with friends or even having pamper sessions and going for massages. 

What Is Singles Day?

Another big aspect of Singles Day is that people will also use it as an opportunity to treat themselves to something special, whether it be diamond jewellery, a new handbag, perfume, new clothes or any other items that they enjoy. It is because of this element of Singles Day, that it has since ballooned into one of the biggest shopping events of the calendar year next to Black Friday and Cyber Monday. E-commerce platforms and retailers across the globe will offer exclusive discounts and special deals on and in the lead-up to Singles Day so that both singles and couples can indulge in a little bit of retail therapy. Some brands will even theme their discounts to the day, offering unconventional discounts such as 11% off or 22% off (11+11). 

What Is The Shiels Singles Day Sale? 

As the home of the biggest range of jewellery, watches and more at unbeatable prices, naturally, you can expect Shiels to get in on the Singles Day action. Starting on Thursday, the 9th of November and running until Sunday, the 12th, Shiels will be offering an extra 11% Off* storewide when you use code 'SINGLES11' when checking out your items. This means not only can you score additional discounts on catalogue items that are currently up to 60% Off* but also potentially on items that aren't included in our Pre-Christmas Savings campaign. 

What Is Singles Day

So, whether you're keen to treat yourself to a new pair of hoop earrings or that diamond tennis bracelet you have always wanted, there really is no better time than with our Singles Day sale. If you're more in the mood to spoil others, you can also use Singles Day as a chance to get some of your Christmas gifts ticked off for your friends and family. Whether you're on the hunt for some elegant pearls for mum, a user-friendly smartwatch for dad, some chains for your partner, cute bangles for your sister or a couple of jewellery sets for all your besties, you're certain to find some ripper deals this Singles Day. 

Our Favourite Singles Day Offers At Shiels 

Since we've gotten to the bottom of what Singles Day is, now it's time for the fun part: unpacking our favourite Singles Day offers here at Shiels. 

9ct Yellow Gold 1 Carat Diamond Pear Shape Cluster Split Shank Ring

This glamourous pear-shaped diamond ring is the epitome of timeless elegance and luxury. Featuring an array of brilliant-round cut diamonds totalling 1 carat and a radiant yellow gold setting, you will definitely feel like the Belle of the ball when sporting this sparkly number. If you're after something a little bigger, check out this pear-shaped stunner in 2-carat, 3-carat or 4-carat form! 

9ct Yellow Gold 1 Carat Diamond Pear Shape Cluster Split Shank Ring

9ct Yellow Gold 1 Carat Diamond Pear Shape Cluster Split Shank Ring

$1,034.00 $3,034.00

Sparkle with one Carat of Diamonds! This 9ct Yellow Gold Ring features 64 sparkling Round Brilliant cut Diamonds in a Pear shape cluster with split Shank sides.… read more

9ct Yellow Gold Silverfilled Cubic Zirconia Huggies Earrings

Elevate your everyday style with these stunning 9ct yellow gold silverfilled huggie earrings. Adorned with a single cubic zirconia to add a dash of sparkle, these earrings have a classic and contemporary feel that will never date. Currently on sale for under $50*, not only would they make for a nice little treat for oneself, but they are also great for your gifting needs this Christmas. 

9ct Yellow Gold Silverfilled Cubic Zirconia Huggies Earrings

9ct Yellow Gold Silverfilled Cubic Zirconia Huggies Earrings

$79.00 $159.00

A beautiful set of earrings, these 9ct Yellow Gold Silverfilled Cubic Zirconia Huggies Earrings are truly stunning. A pair of earrings that you will treasure for a lifetime, these 9ct yellow gold earrings are luxurious and shiny. They are a… read more

Active Pro Call+ II Smart Watch Black

Whether you're a fitness enthusiast or someone who just likes to live a healthy lifestyle, smartwatches are definitely a worthwhile investment and at $89, we think the Active Pro Call+ II smartwatch takes the cake. Not only does this Active Pro model have a more powerful battery life and a 10-minute charge time, but it also boasts more features than ever before including a four-hour talk time, calorie trackers, step counters, heart rate monitors and much more! 

9ct Solid Yellow Gold 55cm 120 Gauge Curb Chain

Crafted from timeless yellow gold, this effortless curb chain featuring a 120 gauge is an instant classic. At 55 centimetres in length, this gold chain strikes the perfect balance between style and versatility. It's an ideal choice for those looking to make a statement with their look or add some depth to the simplest of outfits. Each link in the curb chain is thoughtfully shaped to create a classic, interlocking pattern that offers both visual appeal and structural integrity.

9ct Yellow Gold SOLID 4mm Bangle

Add a touch of timelessness to your wardrobe with this fabulous solid gold bangle. Featuring a minimalist and slender design that will never lose its appeal, this gold bangle will add a touch of refinement to just about any look. Whether you want to seamlessly complete your everyday attire or a way to add some glamour to your formalwear, this gold piece is definitely a winner. Wear it on its own or layer and stack it with some of the other bracelets and bangles in your jewellery collection. If gold isn't your thing, there is also a matching style set in rose gold. 

9ct Yellow Gold SOLID 4mm Bangle

9ct Yellow Gold SOLID 4mm Bangle

$999.00 $2,499.00

The luxurious and classic 9ct yellow gold bangle is sure to impress. The solid gold bangle is simply stunning and will make a statement for the years to come.… read more

Luminesce Lab Grown 1 Carat Fancy Diamond Ring in 18ct White Gold

Make your love official this Christmas with this breathtaking diamond solitaire engagement ring. From our stunning Luminesce Lab Grown Diamond collection, this stunner is the perfect blend of classic and contemporary with its beautiful centre stone and glittering pave band. Set in regal 18ct white gold, this engagement ring has a lasting impact that you will never grow tired of. More than just a piece of jewellery, a ring like this is perfect for that classic bride-to-be who loves their sparkle. Did we mention it also comes in 18ct yellow gold? 

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